Commercials advertising a new Taco Bell diet drive-thru menu have begun to air in the past week. It features a women claiming to have lost nearly 60 pounds by simply eating from this menu. She does claim, however, that her results were not typical. Interestingly, I saw the commercial again last night and it omitted that final caveat.
Given that obesity is now the number one killer of Americans, is it prudent for Taco Bell to run such an ad? Is it a blatant falsification of information, or should caveat emptor reign supreme? How does this campaign compare to that of Subway’s Jared? Will this become a PR blunder for Taco Bell?
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