In an effort to beef up viewership, this year’s Grammy Awards featured the use of social and virtual media. In the lead up to the show, websites like Twitter and Facebook encouraged younger viewers to fan the broadcast. At the show itself, viewers were told to vote for their favorite artist or song throughout the program.
The question remains, did this all help? Did the use of social media encourage you to watch the Grammys this year, or was it some other form of publicity?
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