A new IPhone application, to promote Pepsi’s Amp energy drink, gives men pick up lines for 24 stereotypical types of women. The app has women like the political girl, foreign exchange student and cougar, as well as a conquest brag list that can be uploaded to social media sites. Some women’s groups are calling it “…crass advertising…”, while others are calling it cute.
In the wake of several viral advertising campaigns gone awry, including the shaken baby IPhone app, are we becoming too sensitive as a culture? Or should the companies represented be more cognizant of the specific sticking points of societal groups?
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