WNEM-TV in Saginaw, Michigan has come up with a new way to increase revenue for the station. Producers have decided to include obituary announcements during news broadcasts, in response to a decrease in announcements in local print press. Noting that some print obituary announcements can cost up to $1000, the station is offering a two-minute segment for only $100. The popularity of the service can be seen in the over 700 broadcasts since inception in August. Other affiliates are also considering rolling out the program in the coming months.
In these trying economic times, is the new obituary broadcast service simply a revenue generating machine done in poor taste? Or are the proverbial gloves off when it comes to ensuring that one’s business remains afloat?
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