Tuesday, October 13, 2009
Pink Ribbon Backlash
As breast cancer awareness campaigns go into full swing this month, and stores are awash in pink packaging, have product companies gone too far in using the cause to promote themselves? Daily Finance poses the question of figuring out which products actually benefit cancer research. I ask whether or not breast cancer research advocacy, and that of disease advocacy campaigns everywhere, is being tarnished by an overabundance of information.
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My thought is that all publicity of breast cancer, and other research foundations, is good, no matter how much money from each sold product actually goes to support of the campaign. Every pink ribbon increases public awareness and that is almost better than money! All advertising is self serving by nature and so if these companies want to join the bandwagon of increasing awareness then I say let 'em on.
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